Privacy Policy

Didici ("we," "us," or "our") operates preschools, daycare, and summer programs across the Bay Area, including Didici Daycare (Oakland), Didici Preschool (Berkeley and San Jose), and Didici Academy. This Privacy Policy explains how we collect, use, disclose, and protect information when you visit our websites (didicipreschool.com and didicischools.com) or interact with our services.

1. Information We Collect

Information You Provide

We collect information you voluntarily provide when you:

• Join our interest list: Email address, source of inquiry, and location preference
• Enroll in our programs: Parent/guardian name, contact information, child's name and age, billing information for tuition payments
• Contact us: Any information you include in your communications with us

Information Collected Automatically

When you visit our website, we automatically collect certain information, including:

• Device and usage information: IP address, browser type, device type, operating system, pages visited, time spent on pages, and referring website
• Cookies and tracking technologies: We use cookies, web beacons, and similar technologies to collect information about your browsing activities
• Analytics data: We use Google Analytics to understand how visitors use our website
• Advertising data: We use Facebook Pixel and Google Ads conversion tracking to measure the effectiveness of our advertising campaigns

2. How We Use Your Information

We use the information we collect to:

• Send you updates about our programs, tours, and enrollment opportunities
• Process enrollment applications and tuition payments
• Respond to your inquiries and provide customer support
• Improve our website, programs, and services
• Analyze website traffic and user behavior through analytics tools
• Deliver targeted advertising on Facebook, Instagram, Google, and other platforms
• Measure the effectiveness of our marketing campaigns
• Retarget website visitors with relevant advertisements
• Comply with legal obligations and protect our rights

3. Information Sharing and Disclosure

We may share your information with:

Service Providers

• Email services: EmailJS for processing interest form submissions
• Payment processors: Third-party payment processors for handling tuition payments
• Website hosting: Cloudflare Pages for website hosting and delivery

Advertising and Analytics Partners

• Google: Google Analytics for website analytics and Google Ads for advertising
• Meta/Facebook: Facebook Pixel for advertising, retargeting, and conversion tracking on Facebook and Instagram

These partners may use cookies and similar technologies to collect information about your online activities across different websites and services to provide targeted advertising.

Legal Requirements

We may disclose your information if required by law, legal process, or to protect the rights, property, or safety of Didici, our users, or others.

4. Cookies and Tracking Technologies

We use cookies and similar tracking technologies to collect information and improve your experience. Types of cookies we use include:

• Essential cookies: Necessary for the website to function properly
• Analytics cookies: Help us understand how visitors use our website (Google Analytics)
• Advertising cookies: Used to deliver relevant ads and measure campaign effectiveness (Facebook Pixel, Google Ads)

You can control cookies through your browser settings. However, disabling cookies may limit your ability to use certain features of our website. To opt out of interest-based advertising, visit:

• Google Ads Settings: adssettings.google.com
• Facebook Ad Preferences: facebook.com/ads/preferences

5. Your Rights and Choices

You have the right to:

• Access: Request access to the personal information we hold about you
• Correct: Request correction of inaccurate or incomplete information
• Delete: Request deletion of your personal information, subject to legal obligations
• Opt-out: Unsubscribe from marketing emails by clicking the unsubscribe link in any email we send
• Cookie preferences: Manage cookies through your browser settings

To exercise these rights, please contact us at hello@didicischools.com.

California Privacy Rights

If you are a California resident, you have additional rights under the California Consumer Privacy Act (CCPA), including the right to know what personal information we collect, use, and share, and the right to request deletion of your personal information. To exercise these rights, contact us at hello@didicischools.com.

6. Data Security

We implement reasonable security measures to protect your information from unauthorized access, disclosure, alteration, or destruction. However, no internet transmission or electronic storage is completely secure, and we cannot guarantee absolute security.

7. Children's Privacy

Our website is intended for parents and guardians, not children under 13. We do not knowingly collect personal information from children under 13 through our website. If you believe we have inadvertently collected information from a child under 13, please contact us immediately at hello@didicischools.com.

When children are enrolled in our programs, we collect information from parents/guardians as necessary to provide our childcare and educational services. This information is handled in accordance with applicable laws and regulations governing childcare facilities.

8. Data Retention

We retain your personal information for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by law. Interest list emails are retained until you unsubscribe. Enrollment and billing information is retained as required for business and legal purposes.

9. Third-Party Links

Our website may contain links to third-party websites (such as didicidaycare.com). We are not responsible for the privacy practices of these external sites. We encourage you to review the privacy policies of any third-party websites you visit.

10. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. When we make changes, we will update the "Last Updated" date at the top of this page. We encourage you to review this Privacy Policy periodically. Your continued use of our website after changes are posted constitutes your acceptance of the updated Privacy Policy.

11. Contact Us

If you have questions, concerns, or requests regarding this Privacy Policy or our privacy practices, please contact us at: